konomad editions No°003
Tomihiro Kono:
PERSONAS 111 - The Art of Wig Making 2017-2020

International distributor: coming soon

Book Design: konomad
Publisher: konomad editions
ISBN 9780998620527

Hairstyles are closely related to our identity; They create both our inner and outer self. This can reflect our personality or, in some way, can hide our true self. We can suddenly make ourselves look like a different person by wearing a wig. Wig is a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual. Changing how we look is an act of self-reflection, self-assertion, and self-defense.  We live in the spirals of the world by defining ourselves, and being defined by the others. Tomihiro Kono finds the diverse possibilities of instant transformations with wigs.

176 p, ills Full colour, 14.8cm x 21 cm, pb, English

konomad editions No.003

The thrill of transformation is universal — never more so than now, as the longstanding barriers around gender soften. But so is the reluctance to change. In that way, the book functions like a handheld companion to Kono’s real-life installations, where visitors can try on his hand-knotted wigs and catch a frisson of an alter-ego. If the chameleonic nature of Personas has a gravitational pull—each otherworldly photo anchoring us to the page—its spirit of wild possibility sparks a new lightness of being.

- Laura Regensdorf Beauty Director, Vanity Fair & Contributing Editor, Vogue
In Latin times a persona was a mask; today our digital masks have turned into persons that amplify our individual digital essence, letting our fake and intangible identities take over. Tomihiro Kono's wigs are a reaction to our digital society and a way to reclaim our physicality: with his creations the artist and designer invites us indeed to go over a physical, rather than digital, transformation. A wig by Tomihiro Kono is therefore a “mask-thrix” – a mask for the hair (“thrix” meaning “hair” in Greek), a symbol of an existential drama and the possibility of taking up not just one role, but multiple ones. By wearing a wig by Tomihiro Kono you can be anything and anyone but yourself. The promise is alluring. Enter the Mask-Thrix.

- Anna Battista
Using human hair as a material for sculpture, wigmaker Tomihiro Kono has culminated his meticulous artworks into a beautiful book photographed and designed by Sayaka Maruyama, titled “Personas 111.” Model Cameron Lee Phan’s androgynous visage acts as a perfect tabula rasa, encapsulating the ways in which our hair can dictate identity. Cindy Shermanesque moments pepper the second half of the book, where wigs and makeup form into personalities that remind us of Liquid Sky, David Bowie, Marie Antoinette and any other pastel style icon you could imagine. Although we usually don’t judge a book by it’s cover, we think it’s safe to say with this one you can.

- Lulu Gioiello, Founder,Editor-in-chief, FAR-NEAR